Which bread are you using ?

October 2, 2023

Are you falling prey to marketing ploys when you opt for brown or whole wheat bread in pursuit of a healthier diet? The reality may not align with your intentions. Much of the bread on the Indian market is crafted from refined flour, commonly known as Maida. This ingredient can be camouflaged under various names like multipurpose flour, white flour, wheat-based flour, or refined flour. It's crucial to scrutinize the ingredient list before making a purchase. When opting for multigrain or whole wheat bread, ensure that Maida or wheat flour is completely absent from the ingredients. Steer clear of any bread where Maida is listed as the primary ingredient.

Whole wheat flour boasts a rich nutritional profile, brimming with essential vitamins like folate, riboflavin, and vitamins B1, B3, and B5. In contrast, Maida or refined flour falls short in the nutritional department due to the refining process that depletes its vitamin content. To make informed choices, consider options such as Modern Multigrain Bread, Britannia Multigrain Bread, Bonn Multigrain, Britannia 100% Whole Wheat Bread, or English Oven Whole Wheat Bread. Keep in mind that the availability of these brands may vary in your vicinity, making it imperative to diligently read the ingredient labels to ensure you select the right bread for yourself and your family.

Ankita
Ankita Bajaj

MSc, BSc (Dietetics and Food Service Management)

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